A City Pages’ columnist recently ranted about Best Buy’s holiday gift guide being more male focused. The editorial rags on the company for the lack of content for women in the audience. The article concludes that Best Buy thinks less of women because their fliers included very little content for women. And because of this Best Buy must believe that women are only good for buyin gadgets for men.
I quote, “The lesson here? According to Best Buy, women love shopping for and pleasing their man.”
I’m all for equality between genders. I think there are major issues society needs to address when it comes to gender-bias (equal pay, anyone?) But please people, this is ridiculous. The truth of the matter is the majority of shoppers at an electronics store will be male. Just like the majority of shoppers at a make-up store will be female.
The columnist’s rant focuses on the point that these fliers were not sent to a subset of existing Best Buy customers, but to the “CURRENT RESIDENT” that lives at every house. When I check my mail today I can almost gurantee that there will be something in it that I’m not interested in. Do you know what I’m going to do with it? I’m going to throw it away.
